Episode 30: How to Get Seen, Tell Your Story & Become the Go-To Expert
October 20, 2026 | Amy Salinger
What if the fastest way to get seen is to stop trying so hard to look polished?
In this episode, I’m joined by award-winning publicist and media founder Jacqueline Zuckerman Delory of Next On Scene Media for a conversation about visibility, personal branding, and what it really takes to become the go-to expert in your field.
Jacqueline helps women get visible through PR and media. I help women show up with confidence through personal style. And there’s a lot of overlap between the two.
We talk about why confidence has to come before visibility, why people connect with authenticity and vulnerability more than perfection, and how to decide what parts of your story to share without oversharing.
Jacqueline also shares a simple weekly content routine and an easy way to turn the questions your clients are already asking into content. And I share why your wardrobe can be a form of confidence when you’re putting yourself out there.
If you’re ready to become more visible without feeling like you have to become someone else in the process, this episode is for you.
In This Episode, We Cover:
* Why confidence comes before visibility
* Why authenticity and vulnerability connect more than perfection
* How to decide how much of your story to share
* Jacqueline’s simple weekly content routine: one office hour, four videos
* How to turn questions your clients already ask into content
* How to stand out without constantly worrying about the competition
* How your wardrobe can become your suit of armor when you’re putting yourself out there
Ready to discover your own Style Adjectives?
Take the Style Adjectives Quiz and discover the words that can become your forever filter for getting dressed.
Connect with Jacqueline:
nextonscene.com
@nextonscene
@jackiezuk
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